Module I: Velyon OmniSight · Market Surveillance146 Federal Filings Monitored
NPD & Whitespace Radar
Continuous federal registry surveillance (FDA DailyMed, NDC Directory, USPTO) tracking pipeline product filings across Genexa, Mommy's Bliss, Liquid I.V., and Abbott Pedialyte before physical shelf deployment.
🎯 PRIMARY EXPANSION FRONTIER:Target · Costco · Sam's Club
Target physical doors and digital catalog confirm 0 active KinderFarms products. Capturing 2.8% of Target OTC hydration volume yields a $28.4M incremental revenue opportunity.
Showing 6 Active Filings
| Filing ID / Agency | Competitor Brand | Product Title | Format / Dosage | Active Formulation | Filing Date | Threat Level |
|---|---|---|---|---|---|---|
| NDC 69676-0103FDA DailyMed (openFDA) | Genexa | Genexa Kids Tummy Relief Chewables | CHEWABLE TABLET | CALCIUM CARBONATE (400 mg/tab) | 2026-07-01 | HIGH |
| NDC 69676-0100FDA DailyMed (openFDA) | Genexa | Genexa Infants Pain and Fever Suspension | ORAL SUSPENSION | ACETAMINOPHEN (160 mg/5mL) | 2026-06-12 | HIGH |
| NDC 62670-6996FDA DailyMed (openFDA) | Mommy's Bliss | Kids Organic Day & Night Cold & Cough Dual Pack | SYRUP LIQUID | ORGANIC ELDERBERRY, AGAVE, IVY LEAF EXTRACT | 2026-07-19 | MEDIUM |
| USPTO 98741029US Patent & Trademark Office (USPTO) | Liquid I.V. (Unilever) | Liquid I.V. Kids Hydration Multiplier (Cotton Candy) | ELECTROLYTE POWDER STICK | CELLULAR TRANSPORT TECHNOLOGY (CTT) | 2026-07-15 | HIGH |
| NDC 70000-0412FDA NDC Directory | Pedialyte (Abbott) | Pedialyte AdvancedClean Organic Blend (Pre-Market) | 1L RTD LIQUID | Dextrose, Artificial Dyes Removed, Zinc Gluconate | 2026-06-28 | HIGH |
| NDC 54973-3104FDA DailyMed (openFDA) | Hyland's Naturals | Kids Pain & Fever Relief Quick-Dissolving Tabs | SUBLINGUAL TABLET | ARNICA MONTANA, BRYONIA, BELLADONNA | 2026-05-18 | LOW |