Module I: Velyon OmniSight · Distribution Intelligence5-Banner Physical Matrix
5-Banner Omnichannel Distribution Matrix
Multi-banner retail shelf ground truth enforcing the **DIR-007 3-Tier Competitor Benchmarking framework** (Legacy Pharma vs Clean Insurgents vs Store Brands) and the **Zero Target Distribution Law** ($28.4M expansion frontier).
| Brand / Product | Benchmarking Tier | Walmart (Mass) | Target RedSky | Kroger (Grocery) | CVS (Drug) | Walgreens (Drug) | Amazon Keepa |
|---|---|---|---|---|---|---|---|
| KinderMedKinderMed Infants Pain & Fever Organic | KinderFarms (Tenant) | 🟢 $11.99 (4700 doors) | 🎯 Tier 4 Verified Whitespace ($28.4M Expansion Target) | 🟢 $11.99 (2750 doors) | 🟢 $11.99 (5,800 doors) | 🟢 $11.99 (4,200 doors) | 🟢 #980 BSR |
| KinderLyteKinderLyte Electrolyte Solution Wild Berry 1L | KinderFarms (Tenant) | 🟢 $4.88 (4700 doors) | 🎯 Tier 4 Verified Whitespace (0 Doors Stocked) | 🟢 $5.49 (2750 doors) | 🟢 $5.99 (5,800 doors) | 🟢 $5.99 (4,200 doors) | 🟢 #340 BSR |
| GenexaGenexa Infants Pain & Fever Clean Suspension | Clean Insurgents | 🟢 $11.99 (4400 doors) | 🟢 $11.99 | 🟢 $11.99 (2200 doors) | 🟢 $12.49 | 🟢 $12.49 | 🟢 #820 BSR |
| Abbott PedialytePedialyte Classic Electrolyte Solution Strawberry 1L | Legacy Pharma | 🟢 $5.78 (4700 doors) | 🟢 $5.79 | 🟢 $5.99 (2750 doors) | 🟢 $6.49 | 🟢 $6.49 | 🟢 #85 BSR |
| Target up&upup&up Pediatric Electrolyte Solution Mixed Fruit 1L | Store Brands | 🔴 Absent | 🟢 $3.99 | 🔴 Absent | 🔴 Absent | 🔴 Absent | 🔴 Absent |
| Walmart EquateEquate Pediatric Electrolyte Solution Cherry 1L | Store Brands | 🟢 $3.84 (4700 doors) | 🔴 Absent | 🔴 Absent | 🔴 Absent | 🔴 Absent | 🔴 Absent |